Unmasking the Real Deal: How to Identify an Authentic Real Estate Agency from a Bogus One

Unmasking the Real Deal: How to Identify an Authentic Real Estate Agency from a Bogus One

In the world of real estate, finding a trustworthy agency to guide you through the property transaction is crucial. With countless options out there, it can be challenging to distinguish between authentic real estate agents and deceptive ones. Being able to identify the genuine players in the industry is essential in ensuring a smooth and successful buying or selling experience. In this blog, we will explore some key indicators that can help you differentiate between an authentic real estate agency and a bogus one.

1. Research:

Prior to engaging a real estate Agent, check if there are duly licensed. Authentic real estate agencies are licensed and regulated by the Estate Agents Council. The Estate Agents Council can assist you with information on licensed Agents. Verify if the agency holds a valid license (compensation fund certificate) to operate for the year in question. It is in your right to request the Agency to show you the valid annual compensation fund certificate, which is the proof of their licensing.

2. Experience and Expertise:

Experience speaks volumes about an agency's reliability. Look for agencies with a proven track record in the real estate market. Consider their years of operation, the number of successful transactions, and their knowledge of the local market. Also check their website and other social media platforms. Established agencies often have the relevant networks of connections which aids in their service delivery. They are also able to provide sound advice and expert guidance to clients.

3. Professionalism:

Pay attention to how the agency communicates and interacts with you. Authentic agencies prioritize open and honest communication. They listen to your needs, answer your questions promptly, and provide detailed information about the properties they offer. They are also clear in terms of their fee structure. Authentic real estate agents often have established connections with reliable professionals in related fields.

4. Referrals and Recommendations:

Ask for recommendations from friends, family, or colleagues who have had positive experiences with real estate agencies. Word-of-mouth referrals can be a reliable way to identify authentic agencies since people tend to recommend those they trust.


Differentiating between authentic and deceitful real estate agencies may seem challenging at first, but by following these guidelines, you can navigate the process with more confidence and make informed decisions. Research, experience, professionalism and a good reputation are key factors to consider when determining the authenticity of a real estate agency. By choosing the right agency, you can enjoy a smoother and more successful real estate transaction.

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